eCommerce beauty site Currentbody.com has secured £5 million investment to support its growth.

The Manchester-based firm, which is an online retailer for beauty devices, said the cash will be used to accelerate its strategic initiatives.

NVM Private Equity led the growth capital minority investment.

“Our partnership with NVM is a significant step in developing our unique product offering internationally whilst continuing UK growth,” said co-founder Laurence Newman.

"The team at NVM shared our vision and most importantly immediately understood the market opportunity of a pure-play beauty technology platform, making them an ideal cultural fit.

"Working with NVM will accelerate our ambition to provide the largest selection of clinically proven, at-home health and beauty technology in the world.”

Currentbody.com was 22nd in the Northern Tech 100 list of the North’s fastest-growing tech companies compiled for last year’s Northern Tech Awards.

Liam May, investment manager at NVM Private Equity, said: “Currentbody has enjoyed exceptional growth over the past few years, driven by an energetic and ambitious management team with a deep understanding of the beauty market.

"We are excited to support the company’s next phase of growth, establishing itself as the market leading eCommerce platform for beauty devices in the UK and across the globe.”

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