Cardiff-based Artificial Intelligence software start-up Amplyfi announced today that it has closed an £800,000 equity funding round.

Finance Wales, one of the UK's largest regional SME investment companies led the round, with additional private investment from some of the UK’s most successful investors including Ashley Cooper, co-founder and director of Catalyst Growth Partners. 

This brings the total funding secured by the start-up in the last four months to £1,200,000 ($1.5m).

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"The future of business intelligence lies in delivering high performance, easy-to-use solutions driven by the most advanced Artificial Intelligence capability,” said the firm’s CEO Chris Ganje.

“AMPLYFI’s next generation architecture has been purpose-built to address this challenge.  This latest round of funding will allow us to continue our exponential growth to meet the needs of our rapidly growing client base.

This second equity round follows an initial investment from Finance Wales in August 2016 and a recent £400,000 ($500,000) unsecured loan from the Welsh Government, which is enabling AMPLFYI to expand their programming team.

AMPLYFI’s flagship product, DataVoyant™, combines Surface and Deep Web harvesting, Artificial Intelligence and data visualisation within a single, user-friendly platform.

As a tool specifically designed to support strategic decision making, DataVoyant™ has delivered infinitely repeatable, unbiased insight whilst significantly reducing intelligence acquisition costs. 

Its worth has been proven in areas such as competitor intelligence, investment optimisation and M&A targeting by some of the world’s largest companies in sectors spanning aerospace and defence, banking, energy, insurance, private equity and professional services.

"AMPLYFI is a superbly managed company, with a team of high-class Artificial Intelligence and strategy experts," said Philip Barnes, Investment Executive for Finance Wales’ Technology Venture Investments.

"AMPLYFI’s strong potential for significant growth and profitability made it a perfect fit for our portfolio."

Ganje and the company's chief technology officer Mark Woods have both been named in The Sunday Times 2017 Maserati 100 – the top 100 list of British disruptor entrepreneurs. 

AMPLYFI was also recently featured in the 2017 Tech Nation Report and identified as a top 100 Artificial Intelligence firm globally by AI Business.