Air is a HR technology start-up founded by former BBC’s The Apprentice Nick Holzherr.

Air’s platform lets companies start with basic software functions and then opt into the features they want, giving them advanced features plus simplicity on the go.

Holzherr is a serial tech start-up entrepreneur  and pitched another business - Whisk.com – to Lord Sugar in the final of the BBC Apprentice 2012, subsequently raising $2m in funding for the business.

Check out our '101 Birmingham and Midlands’ list for more tech stars from the region.

See more of our 101 tech start-up disrupters here.

And for more trend-setting businesses and their Tech 1sts, head here.