Al Mackin, CEO and co-founder, Formisimo
Jonathan Symcox

Al is the founder of Formisimo, a start-up focused on improving online checkouts and forms, and chairman of agency theEword.
He's also chairman of the charity Forever Manchester.
Al has been working with e-commerce clients at theEword and Formisimo for the last 10 years, helping them improve their profitability.