Subscription-based video production company Shootsta is landing in the UK as it continues to grow its global footprint.

Born in Sydney, Australia, Shootsta is disrupting the traditional video production industry by helping businesses become strategic, nimble and inspiring storytellers.

The company provides clients with a purpose-built Shootsta camera kit and trains them to shoot their own footage, which can be turned into engaging video content by its team of professional editors, in just 24 hours.

Users across business departments are empowered to create high-quality video content at scale, incredibly quickly and cost-effectively, which can be used for anything from internal communications, L&D, and human resources, to marketing and sales.

GlaxoSmithKline and BAE Systems are amongst its first clients in the market, joining the impressive list of companies it helps create quality video content for globally, including Clinique, PwC and Oracle.

“Today, it’s not enough to produce one-off videos around sporadic events,” said Shootsta VP for UK/Europe Bazz Deans.

“Video can, and should, be used to transform conversations, bringing organisations closer than ever to their ideal customers and colleagues.

“Whether it’s engaging an internal workforce in the tens of thousands, a business update from the CEO, or mobilising to shoot and share a reactive social post, video content can bring brand messages to life.

“And we’re empowering businesses across the UK to do just that, with our global subscription-based scalable video solution.”

Shootsta has hired an impressive team to grow its UK operations. Jan Barthelemy, who previously headed up brand and marketing at events group Comexposium, will lead the expansion of Shootsta into Europe as general manager for Europe, while Barrie Brien has been appointed as non-executive director to the board.

Acting as board advisor to a range of public and private companies, Brien is the former CEO of marketing and communications group Creston plc, and led it under the Unlimited Group proposition.

Meanwhile, Tania Safi joins from Buzzfeed as head of video, and former Apple creative Amy de la Force has been appointed to spearhead the company’s UK marketing operations.

“Over the last three years, we’ve scaled rapidly across the Asia-Pacific, with offices in Australia, Singapore and Hong Kong,” said Deans.

“As a European business hub and centre of excellence for the creative industries, the UK is the natural next step for Shootsta, which also officially expanded into the US last week.

“I’m incredibly excited to have such a fantastic team on board to take us on this next stage of our journey here in the UK.”

Commenting on his experience working with the company, Nick Cammell, denture care digital marketing manager at GlaxoSmithKline, said: “Shootsta has empowered us to take control of our content and push it further and faster than ever before.

“We have already seen significant improvements in our video capability, both in terms of upskilling our team and releasing our creative potential - enabling us to quickly create and deploy video content both internally and externally when the moment is right.

“We're able to respond more effectively to content demands from our markets and share great videos with our customers that really make a difference.

“As our fame spreads, more and more people within our business are asking to borrow Shootsta’s kit to create cool content.”