Online gambling firm bet365 is to open a technology office in Manchester and is looking to recruit 50-70 people.

The company’s first satellite office in the city’s Spring Gardens will support its software development teams based in Stoke-on-Trent.

bet365, the world’s largest online betting firm, chose Manchester for its expansion because of its reputation as a tech hub and excellent links to the north of England.

“Manchester was the obvious choice for establishing a blueprint for our growth. It has a superb technology culture,” said Dom Hawley, head of software development.

“We've found exceptional people in Stoke but it's clear that we now need to expand our operation outside of the local area to grow our development teams further.”

 Spring Gardens in Manchester

New starters will work on bet365’s back office trading applications, User Interface, middleware and web development for its sports and gaming products.

The new office’s systems development head Warren Hughes told the Manchester Evening News: “The recruitment in Manchester has started off extremely positive and is already proving to be a location that can offer us highly skilled software development professionals who are passionate about technology.

“This is not going to be an unstructured group of remote workers engaged in autonomous tasks.

“They will be a fully integrated part of the bet365 business.”

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