UNSHACKLED.com has partnered with tech success story Cake Solutions as it seeks to disrupt the mobile phone market.

Cake Solutions, a Deloitte 2015 UK Technology Fast 50 software consultancy, has built the ecommerce platform for newly launched Manchester-based firm.

UNSHACKLED.com aims to revolutionise the way consumers purchase and manage their mobile phones and contracts by unbundling mobile phone packages to give control back to the consumer and save them money.

Customers pick their phone and a bespoke airtime package from a variety of sources. UNSHACKLED.com then acts as a broker to source the most competitive finance deal to fund the purchase.

It could spell the end of the 24-month mobile contract as consumers change their phone when they wish.

The new service also offers a trade-in service for old phones and monitors competitive deals for customers.

John Whittle, CEO of UNSHACKLED.com, said: "Cake Solutions' determination and passion to develop an ecommerce platform that will help UNSHACKLED.com disrupt the mobile phone market has shone through.

“Consumers will be empowered to select their own style of mobile package, at the best price, without being constrained by the restrictive long-term phone contracts, which have unfortunately become the norm today." 

Cake Solutions has built ecommerce sites for leading companies such as MoneySuperMarket.

Below: Cake Solutions' CTO Steve Strickland-Wright discusses the Internet of Things at a recent BusinessCloud roundtable