Cambridge Analytica has announced that it will go into administration after irreparable reputational damage – but much of its management are also listed as part of an active company called Emerdata.
Cambridge Analytica is the firm at the centre of the Facebook scandal over mishandled personal data and said it will close after virtually all of its customers and suppliers had been “driven away”.
Dr. Alexander Tayler, Cambridge Analytica’s acting CEO after taking over from the suspended Alexander Nix, is listed as director of an active company called Emerdata while other staff are also named on Companies House.
Emerdata Limited, set up in August 2017, moved offices this February to the same Canary Wharf address as Cambridge Analytica’s parent organisation SCL Elections.
The existence of Emerdata was first discovered by independent journalist Wendy Siegelman, who said SCL Group had a “very complex corporate structure that on many levels seems designed to be opaque and confusing”.
Founded in 2017 but still without a website, Emerdata bills itself as a firm involved in ‘data processing, hosting and related activities’.