Cloud Technology Solutions has announced its new Head of People and Director of Brand and Marketing.

Erica Yates, Head of People, has 13 years of HR experience within start-up and corporate digital organisations.

The cloud and software technology company says she will play a key role in supporting the continued growth of CTS, driving recruitment and employee engagement whilst supporting the company’s working culture.

Katie McLean, Director of Brand and Marketing, previously worked as a strategic lead with brands such as L'Oréal, AO.com and Spectrum Brands.

McLean will be responsible for growing the brand, service and product awareness whilst driving lead generation and direct sales via new and repeat business.

“As we expand and develop the company further, it’s essential we continue to focus on our people, our brand awareness, and our business proposition,” said James Doggart, CEO and co-founder of Cloud Technology Solutions.

“We’re delighted to welcome Erica and Katie to the team at this exciting time, as cloud technology really takes off among businesses of all sizes. They will strengthen our management structure, lead their respective teams, and play a vital role in our expansion plans.

“Erica will bring a wealth of experience and ideas to nurture our teams, instil and develop our company culture, and take us to the next level, retaining and attracting top level talent.

“Driving awareness of our brand, services and product offering with strategic communications and quality content is fundamental during this period of growth.

" Katie will support us in differentiating our business from our competitors, ensuring we establish ourselves as partners of choice for our global network, and building lasting relationships with our existing customers and future prospects.”

The Manchester-headquartered tech company provides cloud services in the UK and software solutions to businesses including Yahoo!, Netflix, RSPCA and Manchester City Council.

The business has 100 staff across its Manchester, London, Belfast and Edinburgh offices.