With the backing of investor Stuart Marks and retailer John Lewis, this mixed reality firm must be doing something right.

Using a picture taken on a smartphone or tablet, it lets consumers see how furniture, wall patterns or flooring would look in their own homes before purchasing them, plugging the ‘imagination gap’ and increasing sales conversion rates, especially online.

See more of our 101 tech start-up disrupters here.

And check out our 101 rising stars of tech - the exciting firms which did not make the main list but have the potential to grow.