Manchester-based start-up DigitalBridge has been named one of the UK’s brightest young tech firms in the most recent Technation report.

The mixed reality company uses computer vision and machine learning to allow customers to virtually transform a room in their home by replacing the furniture, or changing the walls and floor coverings.

It was recognised as just one of two ‘notable start-ups’ for the Manchester area in the major report on the state of the UK’s technology sector.

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The year so far has been a successful one for the business’ augmented reality platform.

Earlier this summer it fought off competition from around the world – including the famed Silicon Valley – to win NVIDIA’S retail inception scheme.

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David Levine

CEO David Levine said: “Being named one of just two notable start-ups in Manchester is a significant achievement for a young company, especially considering the rise in the city’s technology sector, the talent that is coming here and the investment following it.

“Apple’s ARKit, Google’s Tango and Microsoft’s HoloLens have done a good job drawing the public’s attention to augmented reality in recent weeks while our commercially focussed platform is showing retailers and brands the business benefits this technology brings in terms of increasing engagement and boosting their bottom-line.”

DigitalBridge is also moving closer to launching its room visualisation tool with a number of major retailers in the UK, following a number of successful instore trials.

The most recent success follows a successful investment period for the young company after it secured £350,000 from innovation investment specialist L Marks and £100,000 from John Lewis after taking part in the retail giant’s JLAB accelerator programme.