Manchester-based digital transformation consultancy Discerning Digital has joined forces with addlow4, a technical innovation agency whose previous clients included TeamRock, BT, Wise Buddah and Global Radio.

The merger, formalised last month, marks a year of growth for Discerning Digital, one of the UK’s first practical digital transformation consultancies.

Discerning Digital helps businesses advance their digital maturity for growth and impact with digital transformation tools, products and services.

Bristol-based addlow4 conceptualises and builds creative technology solutions to help businesses innovate.

Discerning Digital’s technical arm will now be led by founder of addlow4, Phill Clark.

The announcement comes towards the end of an important year of growth for the King Street-based consultancy with the business trebling in size since 2014.

Discerning Digital MD Richard Lucas said: “This move sees us consolidate our technical offering and bring technical vision and leading integrations and products to our clients, helping break them new markets and reach new customers.

“We have worked with addlow4 on some of our most complex projects, including an integration piece for the Royal College of Physicians and some exciting digital product development for Golden Charter, the UK’s leading funeral plan provider.

“With our growing team and our technical credentials in place, we are truly excited about how we can help our clients practically transform their organisations.”

Clark said: “Joining Discerning Digital makes perfect sense as our business goals are so closely aligned, and I’m looking forward to the challenge of being able solve some of our clients’ most pressing problems using technical innovation."