Machine learning adtech company Dream Agility was crowned the winner of a global live pitch competition in South Korea.
The Ramsbottom firm beat 20 other tech start-ups, ranging from a wearably baby health monitor company to a voice messaging app business, to win the Global Tech Challenge award at the Bounce Busan Global Conference.
VP of technology Daniel Wardin was in attendance to deliver Dream Agility’s winning presentation about the company’s platform and receive the £10,000 prize.
The pitch was delivered in front of an audience of 500 and concluded a day-long conference that featured keynote speeches and panel discussions.
“It’s a huge win, especially in Korea where the AdTech adoption is quite small and the companies still employ the manual approach to advertising,” he said.
“I believe we’re experiencing the beginning of a big shift in the advertising industry in Korea, moving away from the manual work and embracing the power of automation, big data and machine learning.”
Dream Agility, led by co-founder and CEO Elizabeth Clark, provides clients with integration-free, cloud-based technology which optimises their data with the help of machine learning.
The company’s software sits between a retailer and Google and matches up the website’s feed to Google search terms without changing the content on the site itself.