Manchester-based online retail aid Formisimo has doubled its revenue, and added more than 100 new customers to its client list.

Founded by the E-word’s Al Mackin, the firm aims to cut abandoned shopping carts and improve sales for e-commerce companies.

After recently taking on an outbound marketing manager and data engineer, there are now plans to expand the team to 12 at its base in Salford Quays’ MediaCityUK.

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Mackin said: “We’ve seen significant growth both inside and outside the UK. Gambling, financial services and travel are vibrant sectors for us, and we count the leading agency networks in Europe and North America as clients.

mackin

Founder Al Mackin

“Companies are turning to Formisimo because of the depth of insight that we offer, and the tangible improvement we can give to the bottom line. We’re the market leader for Form Analytics and our insight drives significant revenue uplift.”

Following an investment round in February last year, the Formisimo team grew to 14 but its founder admits the company wasn’t ready for that kind of growth.

He added: “Last May we shrunk the team to the core skills needed for us to find true product-market fit.

“Parts of the sales and marketing process were immature, and when we expanded the team we weren’t able to accelerate efficiently,” he told Prolific North.

“We called that one wrong,  so we rowed back and continued to experiment with our sales process whilst growing the product, until we could predict performance and then expand.”