Adtech firm OfferMoments has strengthened its leadership team after taking on £1.5 million of investment.

The Manchester-based company has appointed Garry Partington, chairman and co-founder of leading mobile technology group Apadmi, as CEO.

He will oversee the day-to-day operation of the business and work with the team to grow its offering as it launches a new outdoor advertising product.

OfferMoments’ known technology is a facial recognition-powered billboard advertising platform that tailors ads and offers to passers-by.

Details of the new product are being kept under wraps until its expected launch next month.

The firm has greatly expanded its board members to lead on its strategy.

The board will be chaired by venture capitalist, Michael Edelson, who has been a director of Manchester United since 1982 and led OfferMoments’ recent investment.

Additional investors, Paul Althasen, a mobile industry veteran, and Howard Simms, CEO of Apadmi Ventures, the investment arm of Apadmi, will also sit on the board as non-executive directors to help the management team with the direction of the business.

Founders of OfferMoments, Shahzad Mughal and Abdul Alim (pictured below), will remain on the management team as chief technology officer and chief marketing officer, respectively.

Abdul Alim

“OfferMoments has got an exciting future ahead, particularly as our innovative new out of home advertising service is almost ready to be revealed,” said Partington.

“As the business continues to grow, we now have a strong management team with expansive business experience to help lead the way to success.

“Michael Edelson and Paul Althasen will really help to strengthen our offering and place within the advertising sector.

“They bring with them decades of invaluable business expertise, particularly when it comes to rapidly expanding companies, so we are confident they can help us successfully launch our product to market and transform the face of advertising as we know it.”

Mughal said: "As founders of the company, we're pleased to announce Garry Partington as the new CEO of OfferMoments.

“Whilst working with Apadmi, and due to Garry's involvement in shaping the future of the OfferMoments, we quickly recognised that we needed someone to provide the next level of leadership to drive our vision forward and help us realise the commercialisation of the platform.

“We saw those qualities in Garry, hence his appointment."