The number of people searching for information about the General Data Protection Regulation (GDPR) has more than trebled in the last year, new data has revealed.

Manchester-based digital marketing agency I-COM says Google searches for terms related to GDPR rose by 215 per cent in the last 12 months, from 138,290 queries in October 2016 to 435,600 searches in October 2017. 

With interest in the new law skyrocketing, BusinessCloud is hosting an event entitled 'GDPR – are you ready?' on 12th December when a panel of speakers and experts will be discussing what companies need to do next.

Top 45 UK law firm Weightmans has been confirmed as the main sponsor of the event, which will run from 7.30am to 9.30am and take place at the UKFast campus in south Manchester. Click here to register for free.

weightmans

HR software firm Cascade is also sponsoring the event.

Weightmans partner Sean Crotty; Cascade chief executive Oliver Shaw; Kate Lewis, head of privacy and data compliance at GBG; UKFast's head of legal Nicola Frost; Edward Whittingham, managing director of the BFPP; and Kathy Fleming, compliance manager at The Lead Agency are the latest speakers to be confirmed.

GDPR represents the biggest shift in data protection in a generation. Supporters of the new legislation say it hands back control to consumers over the use of their personal data but for companies it means a race against time to become compliant.

Companies have until May 25th, 2018 to get their house in order and ensure that personal data is processed lawfully for a specific purpose. Once that purpose is fulfilled, the data should be deleted.

Businesses guilty of breaching the law face fines of up to £17m (€20m) or 4 per cent of worldwide turnover (whichever is greater).