Cashback app GreenJinn has today launched its crowdfunding campaign on Crowdcube, and has already hit 22 per cent of its target.

The company is aiming to raise £600,000 in total to add new brands and shops to its offering and take its technology to the next level.

Launched in October 2016 GreenJinn App, which counts Sainsbury’s and Waitrose among its clients, provides personalised cashback coupons on everyday groceries, believing that everybody should be able to afford good quality products and nutritious food.

GreenJinn CEO Giuseppe Licari commented: “We consider our early users as GreenJinn’s ‘founders’ and we are happy to involve them at this important stage, together with new enthusiasts.

“GreenJinn is the only cashback app on market actively promoting healthy living and developing personalisation.

“We aim to offer our users their best fit in terms of coupon selection, timing and convenience. Only what you like, when you need it.

“We’re confident that with a successful crowdfunding round, we can make this a reality… we have our community with us!”

In less than 24 hours since the campaign went public, 66 ‘crowd’ investors have already backed the campaign, ranging from university students and families to CEOs, executives and professionals such as Guerrino De Luca, former Logitech CEO and SVP Marketing at Apple.

The largest single investment to date is £100.000. The average investment size is £2,035 and the smallest amount invested is £10.

Capital raised from the campaign will be used to add new supermarkets (both offline and online), add more brands and improve the personalisation system on the app in order to skyrocket the mobile coupon revolution.

Within its first year, GreenJinn has attracted over 40,000 UK shoppers and aims to be the go-to app for saving money on groceries.

Currently two of the UK’s biggest supermarkets, Sainsbury’s and Waitrose, are featured on the app and the team plans to add one other major UK supermarket chain straight after the crowdfunding campaign.

You can see the GreenJinn pitch at Please remember that investments of this nature carry risks to your capital as well as potential rewards so you should read the full pitch and associated risk warning to ensure you #InvestAware.