Manchester-based big data and text analytics business Hello Soda has announced a new partnership with tech recruitment start-up Broadstone.

Broadstone will be working with Hello Soda's advanced analytics software to match security personnel with employers and recruiters for private security roles at high profile events and venues around the UK.

The partnership will allow Broadstone to identify wider audiences and provide verification checks as part of a fully compliant recruitment procedure.

"Hello Soda impressed us with its personal approach to our business, which is the first of its kind in the security and events sector," said Broadstone founder and director Tom Pickersgill.

"We use the data in our platform to enhance our relationships with jobseekers and employers, and to ensure automated decisions are accurate, appropriate and consistent.

"2018 is going to be an exciting year for us as we scale up the business and this is the first of several landmark developments for us."

James Blake, CEO of Hello Soda, added: "We are always looking for innovative ways to apply our analytics solutions and for different market challenges to address.

"Working with Broadstone to help them connect the right people with the right opportunities will be an exciting venture for both of us and we’re looking forward to working closely with Tom and the team."