IDHL Group, one of the fastest growing digital marketing agencies in the UK, has acquired leading Magento agency, Pinpoint Designs Ltd.

Magento is the world’s most popular eCommerce platform and this acquisition significantly extends IDHL’s capabilities, augmenting those offered by its award-winning subsidiary, NetConstruct.

More than 250,000 brands use the Magento platform to influence their eCommerce strategies, and the acquisition of Pinpoint enables the Group to become part of Magento’s global ecosystem of 150,000 developers and over 300 highly-trained solution partners.

Managing director Lewis Sellers will continue with Pinpoint Designs as the business leverages the Group’s capabilities, exploiting opportunities within the Magento market.

Pinpoint Designs bring with them a strong reputation, great people and a wealth of technical expertise.

“We’re delighted to welcome Pinpoint Designs into the Group. This extends our product portfolio and ability to service our clients’ ever-broadening needs," said IDHL CEO Dennis Engel. 

“We are looking forward to helping Pinpoint continue and expedite its current organic growth. IDHL Group is primed to couple its infrastructure with the technical expertise and reputation that Pinpoint brings.”

Pinpoint MD Lewis Sellers said: “We are really looking forward to accelerating our growth with the help of IDHL. They have strong infrastructure and a platform that can really benefit an agency like ours.”

This is the first acquisition undertaken by IDHL since its management buy-out in June 2017 and represents the management team’s commitment to the future of the Group, supporting its strong organic growth with strategic acquisitions.