Fitness tech firm Fiit.tv has secured investment from a venture capital investment fund based in London.

A new entry in the healthcare and fitness sector, it operates via a mobile app that allows people to take fitness classes from their own home whilst monitoring their progress with a connected heart monitor.

JamJar Investments, which provides seed investment in early stage consumer tech companies, has made the investment into SID Group, trading as Fiit.tv.

Katie Marrache, partner at JamJar, said: “Fiit.tv is also a concept we are really excited about.

“Taking a tracked class from your living room is more convenient and makes improving easier to monitor and more fun.”

JamJar was established in 2013 by the three founders of Innocent Drinks - Richard Reed, Jon Wright and Adam Balon - as well as Katie Marrache and Paul Chiappe.

Previous investments include Graze, Deliveroo, BlueBottle Coffee, Gojimo and Propercorn.

Bury law firm Clough & Willis advised JamJar on the deal.

Guy Lachlan of Clough & Willis said: “JamJar continues its proactive and flexible investment approach in the consumer sector, continuing to pick early winners in emerging markets.”