Lancashire County Cricket Club's sales and marketing director has been confirmed as a speaker for BusinessCloud’s breakfast event on the future of Manchester’s hotel sector.

Justin Hopwood oversees revenue generation and marketing strategy for LCCC and Emirates Old Trafford, its home stadium.

That takes in hospitality and the new Hilton Garden Inn at Emirates Old Trafford hotel that opens in 2017.

He previously worked at commercial ticketing company the Mike Burton Group, where he worked on ventures with England Rugby and the British & Irish Lions, and for Premiership rugby clubs Gloucester and Bristol.

The event, chaired by BusinessCloud editor and award-winning journalist Chris Maguire , runs from 7.30-10am and will discuss what the future of Manchester’s hotel sector looks like.

Last year saw the opening of Motel One, Hotel Gotham, King Street Townhouse, INNSIDE Manchester and Hotel Football while The Lowry Hotel underwent a multimillion-pound transformation and Hilton Hotels, EasyJet, Travelodge and The Topland Group have announced plans of their own.

Hotels also form a key part of Allied London's £1 billion St John's masterplan and Gary Neville’s and Ryan Giggs’ St Michael's development.

With record occupancy rates in the city, can Manchester’s booming visitor economy sustain even more hotels? And is the future niche or corporate?

Also confirmed to speak are Adam Munday, general manager of INNSIDE By Melia Manchester; Nick Brooks-Sykes, director of tourism at Marketing Manchester; Simon Beer, managing director of the EPIC Apart Hotel; Cameron McNeillie, general manager, Renaissance, Manchester; Adrian Ellis, general manager, The Lowry Hotel; David Schubert, sales director at Percipient; and Jamie Watson, managing partner at digital agency Pixel8.

To register an interest in attending the event, please  click here.