The general manager of the prestigious Lowry Hotel in Salford has been confirmed as a speaker for BusinessCloud’s breakfast event on the future of Manchester’s hotel sector.

The Lowry Hotel underwent a multi-million pound transformation in 2015 and describes itself as Manchester’s first five-star hotel.

Situated on the banks of the River Irwell, the contemporary hotel is part of the Leading Hotels of The World group.

You can look inside The Lowry Hotel using the Google Street View tool below.

Adrian Ellis will feature at the event at the Radisson Blu Edwardian Hotel on Peter Street in Manchester on Thursday 13th October.

The event, chaired by BusinessCloud editor and award-winning journalist Chris Maguire , runs from 7.30-10am and will discuss what the future of Manchester’s hotel sector looks like.

Last year saw the opening of Motel One, Hotel Gotham, King Street Townhouse, INNSIDE Manchester and Hotel Football while Hilton Hotels, EasyJet, Travelodge and The Topland Group have all announced plans of their own.

Hotels also form a key part of Allied London's £1 billion St John's masterplan and Gary Neville’s and Ryan Giggs’ St Michael's development.

With record occupancy rates in the city, can Manchester’s booming visitor economy sustain even more hotels? And is the future niche or corporate?

Also confirmed to speak are Adam Munday, general manager of INNSIDE By Melia Manchester; Nick Brooks-Sykes, director of tourism at Marketing Manchester; and Simon Beer, managing director of the EPIC Apart Hotel.

More speakers will follow. To register an interest in attending the event, please  click here.

A recent report claimed that digitised butlers could be part of the hotel experience of the future, along with similarly exciting tech such as smart mirrors.