London tech firm Mporium Group has appointed Glyn Shadwell as chief operating officer.

Mporium Group delivers event-driven marketing and has appointed Shadwell, who has more than 20 years' experience in the marketing sector, with immediate effect.

He was most recently head of strategy and client partnerships at Quantcast, a global technology company that specialises in advertising driven by artificial intelligence and real-time audience measurement.

"Glyn is a well-known and respected figure within the industry and brings a wealth of industry knowledge and relationships to Mporium,” said Mporium chief executive Nelius De Groot.

“We are delighted to have appointed him COO of Mporium where his deep knowledge of clients, product strategy, operational excellence and cultural best practice will accelerate our business growth.

"We are confident that this appointment will result in new business opportunities and operational efficiencies for Mporium in the future."