An innovative app which allows shoppers to store loyalty cards virtually on their smartphone has been developed by a university student.

The app, which utilises Near Field Communication technology, was developed for Loyalty Pro by Peter William and is available to download free of charge on Android phones via Google Play.

It allows shoppers to check their point balance, view transactions and vouchers, modify their personal details and view messages set against their cards.

William, 24, is a third-year student in Computer Science at nearby Chester University. He built the app during a six-week work placement and was invited back to refine it for release.

“We were delighted with Peter’s work and are proud that the app he built will help transform loyalty both for shoppers and independent retailers,” said Rob Meakin, Loyalty Pro’s technical director.

“Most people have wallets stuffed with a whole variety of loyalty cards and it can be stressful and time-consuming trying to find the right one at the till.

“Our virtual loyalty card app gets rid of this hassle, making it easy for the customer to collect their points – and speeding up the process for the retailer.”

William said: “It was a fantastic opportunity to work with Loyalty Pro and very exciting to develop an app which makes it easy for shoppers to use their loyalty cards.”