Peace Recruitment Group has launched a real-time information website which it hopes will deliver “gold standard” customer service.

The Edinburgh-based company described the new site as ‘Trip Advisor for recruitment consultants’ and said it will rank its consultants in real time on their performance, based on client feedback at key intervals via text message or email.

Peace enlisted strategic digital partner Bold Identities to design and build its bespoke new website, which has been designed to ensure consultants are prioritising service over sales.

“We believe it is in our best interests to give clients an outstanding service every time, and our new bespoke customer feedback platform will ensure that this happens,” said Peace Recruitment MD Chris Peace.

“We want to achieve our business goals by listening to clients and giving them what they need. I have always said to my team ‘if you get the service right the sales will look after themselves.’

“I hope I am proved correct, as if we do not make the grade there will be nowhere to hide at the results are real time and published on our new website automatically.

“The consultants in the office seem to be up for the challenge.”

Bold Identities is a recruitment specific digital agency run by co-founders Richard Evans and Tom Wilde, who combined have more than 20 years of experience in both the recruitment and digital sectors.

"From our initial discussions with the Peace Recruitment Group it was agreed that we wanted to come up with something completely bespoke and brand new,” said Evans.

“Having worked closely with Peace to transform its digital brand and online presence it was immediately evident that one of the USPs of the business is its emphasis on customer service.

“Chris was very keen to build on this value and also incentivise his consultants to deliver the highest possible levels of customer service.

“The project also includes various other bespoke technology and systems to help Peace stand out online and deliver a better experience to their customers.

“Taking into consideration the rise of mobile recruitment and the dominance of smartphones we have worked with Chris to develop ‘JobCasts’ – an audio-based job adverts system.

“This allows candidates to listen to audio job adverts while on the move and apply directly from their mobile device.

“It’s been a pleasure to work with a recruitment business who are not only forward-thinking, but also put their customers at the core of their digital strategy.”

Peace added: “Our JobCast service is again something completely bespoke and brand new.

“Time is money these days, and most of us are constantly on the go. This service will let people keep up-to-date via their smart device with what relevant jobs are available no matter where they are, whether they are on a train, in a car, wherever.

“Also it’s so much more personal, and less time consuming, hearing about the job directly from the consultant rather than taking the time to read another generic job specification.

“I know personally, if I was looking for a job, this is a service I would find extremely useful.”