Bink, the financial technology start-up eliminating the need for plastic loyalty cards, has partnered with Individual Restaurants Group.

The partnership, which launches in early 2018, will see Bink’s payment linked loyalty (PLL) technology come to Piccolino, The Restaurant Bar & Grill, Bank Restaurant & Bar and Gino D’Acampo My Restaurants.

The firm will collabrorate with Individual Restaurants’ own loyalty scheme, Club Individual, which currently hosts one million members.

Bink links a person’s payment card to their loyalty schemes, such as those offered by supermarkets and high street retailers, meaning they collect points and gain the benefit of money-off coupons automatically.

“We are thrilled to partner with Individual Restaurants in their mission to bring world class loyalty to their diners,” said founder and CEO Lee Clarke.

“Loyalty in restaurants is often overlooked, meaning customers and eateries alike lose out. Our partnership will put an end to this.

“We’re excited to build on Individual Restaurants’ already strong, loyal following, and give their customers the best dining experience every time they visit an Individual Restaurant establishment.”

Adam Purslow, chief technology officer at Individual Restaurants, added: “We strive to give our diners the best experience from the moment they walk into the restaurant to the moment they walk out. Bink is empowering us to do this by ensuring our customers receive the recognition they deserve for their loyalty.”

The partnership follows Bink’s success securing a string of high profile partnerships with major names including Iceland, Virgin Atlantic and the Arcadia Group.