Intelligent spaces company Purple and partner FLEXdata Solutions have signed a three-year contract to supply guest Wi-Fi and location analytics to Queensland Airports Limited.

The cloud platform developed by Purple, which moved to new offices in Oldham recently, is being used by QAL to improve the customer experience in terminals at the four airports owned and operated by the firm.

Australian systems integrator FLEXdata Solutions installed Purple’s Wi-Fi solution and Cisco Meraki Wireless at the airports, which include Gold Coast Airport, a central hub for the 2018 Commonwealth Games.

Beau Tydd, general manager for people and technology at QAL, said: “Purple has given QAL insights into our passenger and guest traffic in and around our four airports via a well laid-out, user-friendly browser based environment.

“Purple and FLEXdata Solutions ticked every box throughout the open market evaluation process.”

Location analytics reports showing passenger queues and dwell times are helping to improve workflow management and reduce wait times in key zones.

Passengers moving through Gold Coast AirportShutterstock

The solution has also enabled the business to distribute intelligent, targeted, marketing campaigns to airport travellers in real time.

FLEXdata Solutions approached Purple when it was looking to introduce a cloud-based offering to its portfolio so that businesses such as QAL can gain a deeper understanding of their customers and how they move around their space.

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Gavin Wheeldon, CEO of Purple, said: “It’s great to see FLEXdata Solutions join our growing list of partners based in Australia.

“Having already secured a three-year contract with QAL, it will be exciting to see where this partnership can take us.

“FLEXdata Solutions recognises the true value of Purple’s cloud based platform and how it allows businesses to understand more about their physical spaces.”

Reports available through a dedicated 'Purple Portal' include repeat versus new visitors, most common visitor origin, number of visitors, type of device used, time spent in the premises, time of visit and key engagement metrics.