seventy7 has won a three-year contract to provide content and deliver a new eCommerce shop for premium candle and home accessories brand PartyLite.

It is the first deal to incorporate seventy7’s entire range of services.

It involves digital marketing, branding, photography, creative design, website design and build, studios and production, a web-based internal communications platform and consultancy for each territory.

“Our aim was to find a business partner who could support us across all channels and help us deliver our ambitious plans for future growth,” explained Martin Koehler, global president of PartyLite (pictured below).

Martin Koehler of PartyLite

“seventy7 came to us with a fully-integrated approach and were able to demonstrate an impressive history of delivering results for some of the biggest brands in the world.

“The team were also quick to understand what we’re trying to promote at PartyLite. Yes, we sell deluxe candle products, but there’s also an incredible job opportunity on offer.

”The combination of great people and specialist skills at seventy7 really made them stand out from their competitors, so we’re excited to see how they apply this to PartyLite and help us on our transformational journey.”

Direct selling is a rapidly expanding industry, with the sales rate having increased globally by 2.6 per cent in the last decade alone. This is great news for PartyLite, which employs 45,000 independent consultants in 22 countries.

Matt Kerr

Matt Kerr (pictured above), account director at seventy7, commented: “We’re delighted to be working with PartyLite to develop the future of their global offering.

“It’s a huge opportunity to solidify seventy7 as full-service partner to brands who want creative and results-driven content solutions. 

“Having already seen a hugely positive reaction to our initial concept work, I look forward to continue building a successful, long-term relationship with the team at PartyLite.”