Spotify deal major boost for podcasters
Audio technology company Acast has now made its 2,500+ podcasts available on Spotify thanks to a major new partnership.
Podcasters will now be able to distribute their shows to Spotify's 180 million listeners within Acast's podcast management system, Create.
International hits like My Dad Wrote a Porno and Watch What Crappens are among the successful podcasts hosted with Acast from around the world.
→ READ MORE: ALL HAIL THE POWER OF THE PODCAST
Susie Warhurst, Acast's global head of content, says the partnership with Spotify will "push podcasting even more mainstream".
"We want our shows to be heard as widely and by as many people as possible," she added.
"We are so excited to be working with a fellow Swedish technology company like Spotify to offer this new distribution channel to our podcasters and welcome a new wave of listeners to our shows."
Podcasters will automatically submit their show while maintaining the ability to monetise on all tiers of the Spotify ecosystem through Acast's ad insertion technology.
→ Listen to BusinessCloud's latest podcast: Demystifying Tech: Should your business start a podcast?