A tech start-up is seeking investment after launching its innovative mobile app, which reveals cheapest phone contracts available to UK consumers.

Launched in April 2017, yboo is keen to secure equity investment to drive business growth and development to expand into in North America and Australia.

Entrepreneur Martyn Gould, designed the app 11 months-ago, after having recognised that UK consumers are overpaying their bills by approximately £159 a year, according to Ofcom.

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Afte rbarely a month, the app has seen hundreds of users discovering that they are shelling out more than they need.

Co-founder and CEO Martyn Gould said: “We've been astounded by the level of positive feedback we have received from users since yboo’s launch.


“The number of downloads of the application is also growing daily as UK consumers are realising that yboo is solving a real problem.

“With international deals on the cards, we’re in discussions with UKTI and a clear product roadmap, we need to engage with growth investors who share our vision to empower UK consumers and want to help us make yboo become a profitable brand which is trusted by families in the UK and overseas.”

Yboo also has solid plans to extend the technology to include broadband and utility recommendations in the future.

The programme operates in the background on a smartphone, accurately counting data usage, voice minutes and texts in order to recommend the most suitable mobile phone plans, tailored to the individual consumer.

Available to download on Android devices, the application also collects invaluable customer data, allowing UK mobile operators to better understand their consumers and improve their existing services.