The UK is “stepping up its presence” at CES 2018 by sending 60 exhibitors to Las Vegas in January.

With a month to go until tech’s showpiece event on 9th-12th January, owner the Consumer Technology Association said the UK has confirmed 60 exhibitors, topping last year’s total of 56.

Thirty UK start-ups will exhibit in Eureka Park, the destination for start-ups at CES. Of those, ten will be featured in the Great Britain and Northern Ireland pavilion, supported by the UK Department for International Trade and sponsored by techUK, the trade association for the UK technology industry.

“The UK is stepping up its presence at CES in a major way reflecting a renewed commitment to innovation and entrepreneurship,” said Gary Shapiro, president and CEO, CTA.

“New this year, the UK is hosting a pavilion in Eureka Park, as well as bringing more exhibitors to CES than years past, up seven percent from 2017.

“We applaud techUK for sponsoring innovative start-ups on a global stage and look forward to seeing the cutting-edge technology showcased by these UK exhibitors.”

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techUK’s director of market engagement and membership Paul Hide said: “techUK is delighted to be supporting UK-based tech companies at CES.

“With Brexit uncertainties, it is vital that digital businesses have export support and access to overseas markets, and that the UK remains an attractive place for international investment. This partnership shows the Government also shares our intention to achieve these goals.

“We hope to build on this progress so that our innovative businesses can showcase their technologies at all key technology trade fairs.”

At CES 2017, the United Kingdom was ranked top ten in both attendance and exhibitors with 2,508 in attendance and 56 exhibitors (including 17 start-ups in Eureka Park).

For CES 2018, Eureka Park will host more than 800 start-ups from 35 countries, up from 600 last year. More than 1,100 companies from across the world have exhibited within Eureka Park since its inception in 2012 and raised more than £1.1 billion in funding.

CES 2018 will host 3,900 companies across 232,000 net square meters and is expecting more than 170,000 total attendance.