User experience agency Sigma has appointed a new board chair to help oversee growth following a series of new client wins.

Lars Kry takes up the position as part of a strategic governance restructure to replace previous chair Thomas Hallberg.

Lars is currently CEO for Sigma’s Swedish parent company, Sigma IT Consulting, and will retain this role whilst also advising the UK team on ways to maintain growth.

Sigma UK is on track for continued growth throughout 2018, with expected sales of £4 million. Now a 30-strong team, with offices in Macclesfield and Cambridge, the company has recently secured a number of new client wins - notably a major new contract with the British Safety Council, which specialises in safety within the workplace.

The first project will see Sigma design and develop a new online booking platform that will appear on BSC’s website and deliver a greatly improved user experience. This will enable customers to book and manage BSC's highly respected training offerings and events more easily than ever before.

The company has also added the likes of Mind and NICE to its client books in recent months, whilst securing contract extensions with Sport England and AstraZeneca.

Hilary Stephenson, managing director of Sigma UK, said: “We have started the year on a high, with some great new people joining the team, a re-focus of our collaboration strategy with the wider Sigma group and a series of major new client relationships.

“We’re confident that Lars will be a fantastic asset as part of this growth strategy and very much look forward to seeing what he brings to the business.

“This year will see an increased focus on service design and user experience challenges that extend beyond the screen. For example, accessibility in public spaces as well as digital inclusion, so we are helping clients look at the total customer experience.

“We have also finalised our line-up for our Camp Digital event in May, so the team is feeling great.”

Lars Kry, Sigma’s new board chair, said: "It is with great pride and joy that I join the team as chair.

“Sigma has been active in the UK since year 2007 and today we have a well-established business and I see a great potential in our offerings and customer base.

“I look forward to working together with the team and strengthening Sigma's position as supplier within the digital revolution in the UK market."