Wi-Fi provider Purple has secured an additional $7 million (£5.4m) investment as it plans to recruit more than 100 new members of staff.

Purple, based in Ashton-under-Lyne, Greater Manchester, styles itself as a leader in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

The investment is made up of a $3.9m (£3m) growth loan from Boost&Co and additional funds contributed by existing investors.

Gavin Wheeldon, CEO at Purple, said: “We’ve had unbelievable growth over the last few years and this latest investment allows us to continue building momentum.

“Our platform has now accelerated past 18 million users and the opportunity for physical spaces to lead in analytics and personalised engagement is huge.

“Purple is firmly positioned at the forefront of that market as we develop our presence globally.”

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Purple will use the funds to recruit in excess of 100 development and sales staff at existing locations, including offices in UK, Spain, the US, Singapore and Australia, plus more international locations as they open.

Wheeldon told BusinessCloud recently that hospitals which do not provide Wi-Fi for patients are missing a huge opportunity for cost savings.