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Is GoInStore tech the future of shopping?

Business development lead Jeremy Dodd discusses connecting online visitors with in-store sales staff

Would being connected with a shop floor assistant make you more likely to complete that online purchase?

London-based tech start-up GoInStore uses wearable glasses and video streaming to connect online customers with in-store retail assistants.

The two-way audio and one-way video means the shopper doesn’t even have to get out of their pyjamas while putting their questions to experienced salespeople and viewing product demonstrations.

With clients like Porsche and Marriot, GoInStore seems to be doing something right.

The company’s business development lead Jeremy Dodd discusses the changing face of retail and how to create a single experience that sells.

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