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Soccerex podcast: How tech is impacting sport

Talking innovation with cutting-edge firms and Adidas Predator inventor Craig Johnston

Manchester Central hosted the Soccerex convention this week – and BusinessCloud deputy editor Jonathan Symcox was there to see the latest trends in tech and sport.

Former Liverpool star and head of innovation at Adidas Soccer Craig Johnston speaks about his plans to improve footballers’ training.

CEO and co-founder Chen Shachar unveils Playsight’s instant video replay tech for football, which is revolutionising sports coaching and has its origins in the Israeli Air Force.

Charlie Marshall, COO of Supponor, says its augmented reality advertising hoardings are a huge revenue opportunity for Premier League clubs such as Manchester United.

And Imagineear is already personalising the interactive stadium tour experience for several big clubs – its project director for the UK and Ireland Iain George explains how it is bringing the matchday atmosphere to empty stadiums.

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Craig Johnston