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The tech firms taking over Prolific North Live

Jonathan Symcox braves snow to attend exhibition

The two-day Prolific North Live exhibition was held this week next door to Manchester’s Trafford Centre – and BusinessCloud was there.

Deputy editor Jonathan Symcox braved the ‘Beast from the East’ to seek out an array of firms who were showcasing their tech at Event City.

Among them was augmented reality experts Blippar. Senior brand partner Natalie Matlak travelled up from London to explain how it helps brands display information and even games when people view their products through the Blippar app - or their own app.

Chris Brock, head of commercial services at Hedgehog Lab, tells us about the great things the Newcastle-based firm is doing with tech and says it is key to use it to solve existing problems rather than develop the tech first then look for a problem to solve.

Team Cooper braved the Woodhead Pass over the Pennines to join the show from Sheffield. Marketing manager Cari Kirby showed off its latest HTML5 games for brands and a snazzy arcade cabinet capable of displaying them.

And Jessica Cooper, part of business development at Igloo Vision - pictured here with colleague Benn La Bouchardiere - shows off its 360-degree immersive video dome (and hands over some caramel popcorn).

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Jessica Cooper and Benn La Bouchardiere