100 FSB Women campaign launched for #IWD2018
The Federation of Small Businesses has launched a digital campaign promoting female entrepreneurship ahead of International Women’s Day on Thursday.
100 FSB Women will look to raise the visibility of female role models in business.
The UK currently has 5.7 million small businesses and self-employed, but it is estimated that could be boosted by a further 1.2m new enterprises led by women.
This untapped business potential of women can be tackled, in part, by increasing the visibility of role models for women entrepreneurs, according to an FSB report.
Helen Walbey, chair of the FSB Women in Enterprise Taskforce, said: “Research shows that women are less likely than their male counterparts to know a person in business and, as a result, have fewer opportunities to benefit from exposure to others with business experience and are less likely to see people like themselves succeeding.
“I’m really excited about the 100 FSB Women campaign. We’re utilising digital platforms to raise the visibility of some really exceptional women.
One week until #InternationalWomensDay- please join us then to celebrate women's entrepreneurship, as we present 100 women as digital role models to inspire the world. Learn more: https://t.co/YBNruN9CSs #100FSBwomen #PressforProgress pic.twitter.com/6Rt41eMYAI— FSB (@FSB_Voice) March 1, 2018
“These women come from all sectors and each has a special story to tell and valuable advice to impart to other women.
“With this being the 100-year anniversary of when the first women got the right to vote, following the suffragettes’ campaigning, we felt it was fitting to feature 100 women FSB members and share their wealth of advice and inspiration with women all over the world.”
People can engage with the campaign and join the conversation using the hashtag #100FSBwomen.
On Thursday in Manchester an event - In Our Own Words - will look at the changing perception of women in tech.