UK people movement and analytics business Movement Strategies has joined forces with global consultancy GHD Group.

Movement Strategies’ services include world-leading crowd dynamics and people movement consultancy for busy places. Its track record includes Mecca and the Eiffel Tower; the Olympics, World Cups and World Expos; transport systems such as the Dubai Metro; and Wembley Stadium, Wimbledon and the O2 Arena.

Movement Strategies also applies privacy-compliant analytics of movement data to address the commercial objectives and consumer needs of its clients, which also include retail, transport and smart cities.

Simon Light, GHD’s Executive Managing Director, Europe, Middle East & Africa (EMEA), said: “The complexity of challenges in the natural and built environment are driving a need for a deeper understanding of issues being faced.

“We believe that the integration of data-led consultancy and leading technical services delivered by exceptional people and through digital technologies, will best deliver the needs of our clients.

“GHD and Movement Strategies provide a highly complementary fit, further strengthening our ability to deliver a positive impact in all our communities.”

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GHD delivers innovative design, advisory and consultancy services across the world with experience including Sydney International, London Gatwick and Doha International airports; Dubai Metro and Perth’s airport rail link; The White River Hydro Power Station in Ontario; Scottish Islands renewable energy program; Abu Dhabi’s 2030 Capital Plan; The Great Barrier Reef’s 25 year management plan and British Colombia’s First Nations Zero Waste Program.

The merger adds 35 Movement Strategies team members in London to the 600 GHD staff in Europe, Middle East and Africa, and global headcount of over 10,000.

Simon Ancliffe, Founder and Chairman of Movement Strategies, said: “We are hugely excited to be joining GHD. The alignment of our cultures and strategies means that we can rapidly leverage our leading capabilities globally, and realise the potential of best quality consulting, data analytics and digital solutions.

“GHD’s long-term thinking and employee ownership model and commitment to its staff, made the company the right partner for us.”