West Midlands Mayor Andy Street has announced a £2.1 million fund to galvanise the region’s film, TV and digital production sectors.

Creative England is in final contract negotiations with Government to recycle the West Midlands Production Fund. The fund is expected to be reopened later this year .

Street also announced a West Midlands Screen Bureau initiative, which seeks to increase partnership working between industry leaders and production agencies.

“The potential for the creative and digital industries in the West Midlands is vast,” said Street.

“These high-growth and future-facing sectors not only offer huge job potential but also drive innovation and support other important industries.

“We are working to attract inward investors at one end of the scale, while encouraging the creation and growth of new businesses at the other.

“The West Midlands Production Fund and Screen Bureau will play a key part in both of these efforts.

“By bringing together regional partners and industry leaders in the film, TV and digital production sectors, the West Midlands will have a much more powerful voice and a clearer direction.”

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