Icelolly has secured £2m funding.

The Leeds-based holiday comparison and deals platform secured the debt financing from Silicon Valley Bank to support its future growth plans.

It will invest in sales and marketing activities and “significantly boost its brand awareness with consumers through various channels”.

Icelolly CEO Richard Singer said: “Silicon Valley Bank has supported our growth plans and vision and we are pleased to announce this facility today to help make icelolly.com the best loved brand for UK holidaymakers.”

Icelolly recently appointed Simon Lloyd as CMO and Elliot Muscant as a non-executive advisor. It now expects to make further hires.

Richard Faulkner, MD at Silicon Valley Bank’s UK branch, added: “We’ve enjoyed working with icelolly.com and it has been great to be able to support them on this impressive journey of rapid growth and brand recognition.

“We look forward to a continued partnership with Richard and the rest of the icelolly team.”