3D virtual conferencing platform, Virtway has announced a raise of €4m to launch in the UK, marking its first expansion outside of the company’s native Spain.

Founded in 2014 by Spanish entrepreneur Jose Antonio Tejedor, Virtway is an immersive platform that provides online 3D virtual experiences such as conferences, fairs and training sessions.

The funding will be used to further improve the product and increase the company’s footprint outside of Spain.

Users choose their own avatar, and can present, talk and network with each other in real time, simulating the feeling of direct contact and offering a more engaging experience than webinars, video and conference calls.

Virtway also enables organisers to create events that can go beyond the limits of the real world, with detailed data insights on audience participation helps them to better plan for future events.

The firm’s in-house 3D engine be accessed through computers and mobile devices with 500 avatars to be present in the same virtual room not only from tablets and computers, but also from mobile phones.

Its 3D VoIP (Voice Over Internet Protocol) allows individuals to speak to others whilst giving a realistic perception that you are talking to an individual or small group rather than being in a chat room.

The platform can be used for a wide range of activities including conferences, careers fairs, training and remote learning. The wide range of applications has seen it being used by companies such as AstraZeneca, Accenture, Everis, Manpower.

Jose Antonio Tejedor, founder and CEO said:“This investment will be a great boost to what we hope will be a successful expansion in the UK following increased demand from English speaking countries. It’s a really exciting time for the company with a huge amount of interest in the product from companies and universities.

“We have an exciting and unparalleled product and are constantly working to improve the UX. There is no other platform that is offering the level of connectivity and experience that Virtway is currently bringing to the marketplace.”