LoopMe, the AI-driven brand advertising platform, has announced the opening of a regional office in Manchester with Seb Randle, previously of Shortlist and Media-Link announced as regional dales director.

The company’s tech platform harnesses mobile data, using a powerful combination of attribution, AI and analytics.

As regional sales director, Randle will be responsible for creating awareness of LoopMe’s closing the loop proposition outside of London.

“Seb’s experience across media, from publisher to agency, means he is well positioned to lead sales outside of London,” said Simon Stone, commercial director.

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“As digital brand spend grows in the North, so does a need for ROI. LoopMe’s new cross screen brand outcome products means that he’s joining at a really exciting time and I’m delighted that he’s joining the team.”

“LoopMe’s award-winning product suite and outstanding campaign performance meant that joining was a really exciting opportunity,” said Randle.

“With regional agencies growing from strength to strength, I’m really looking forward to working with them to help understand how LoopMe’s proposition can drive real outcomes for their clients.”