Data analytics and AI firm Peak has joined forces with Arsenal FC to help the club do "great things with data".

The Manchester firm is working with Arsenal as part of the ‘Arsenal Innovation Lab’, a new programme which will allow the Premier League club to identify new opportunities and ground-breaking fan experiences.

Over the course of the next 10 weeks, Peak will be working closely with Arsenal’s senior leadership team to demonstrate the value of its AI-as-a-service model and identify opportunities to help take the club forwards.

The Arsenal Innovation Lab scheme was launched in September 2017 and received over 250 applications. Peak was then selected as one of 22 finalists invited to pitch their ideas in a Dragon’s Den-style event in November 2017.

The start-up will now work with Arsenal to demonstrate how they can, through Peak’s AI and machine learning technologies, do great things with data.

"Following our successful pitch last year, we're now looking forward to helping the club get more value from their data in a bid to allow them to accelerate growth and deliver more success both on and off the pitch," said Peak co-founder and COO David Leitch.

Vinaj Venkatesham, CCO of Arsenal FC, added: "We are really looking forward to working with these six exciting start-ups over the next ten weeks and hopefully beyond. Innovation has always been at the heart of the club since its formation in 1886.

"Our aim is to create better experiences for our supporters all around the world, from retail experiences to digital content. We are looking forward to taking this next step in the Arsenal Innovation Lab and developing these pioneering ideas to take the club forward."

The other five start-ups that will be working with Arsenal FC are:

BotNation: The French start-up creates AI chatbots on messaging apps, voice apps and websites. It will help Arsenal to provide supporters with purchases on the arsenaldirect eCommerce store.

WoraPay: The mobile ordering and payment tech company will focus on helping Arsenal improve the matchday experience for supporters by allowing them to place orders, make payments and have their food and beverage delivered.

I like that: The London-based start-up allows users to make purchases directly from international media sites, including Arsenal.com, without having to navigate to the club's eCommerce store. It also provides a revenue stream for publisher websites.

KonnecTo: The AI-based data collection and analysis platform, based in Tel Aviv, will help enable Arsenal to analyse their supporters' personal interactions with them and to translate that information into actionable insights. They will work closely with the partnerships team to provide a deeper understanding of Arsenal's supporter base and help identify potential partnerships.

Aireal: The company allows digital content to co-exist in reality using geospatial augmented reality (AR), visible through mobile devices. The Texas company will help Arsenal to engage with its global supporters by providing them with the ability to place static and moving 3D digital objects, such as players or trophies, anywhere in the world for fans to interact with.