Artificial intelligence start-up Popsa has raised £3 million as it bids to take over the photobook market.

Pembroke Venture Capital Trust led a £2.2m funding round while 500 Startups and Sir Jonh Hegarty, co-founder of Bartle Bogle Hegarty, participated in a separate £800,000 round.

Founded in 2016, the London firm is taking on the likes of Moonpig, Snapfish and Photobox using AI.

“It’s a fantastic opportunity to change what is a very manual industry through automation,” chief executive Liam Houghton told the Evening Standard.

“You can make a photobook but it will probably take you a few hours and you have to manually put the photos into place.

“We’re getting rid of all that and using technology to generate those things automatically.

“It’s your best photo and memories automatically curated and made into products you can buy.”

He said sales had increased by 60 per cent a month over the past 12 months.

Popsa employs 11 people and is looking to expand its product offering.