Signal Media, the AI-powered reputation management and decision support platform has raised £12m.

The company uses machine learning to analyse the content of over 2.8m global online, print, television, radio and regulatory sources.

The company’s services are primarily used for reputation management for PR and communications.

Signal is now expanding into risk management for tax and compliance, as well as business development in financial and legal services.

The firm’s clients include Amnesty International, British Airways, E.ON, TalkTalk and Thomas Cook.

Read more: FORMER BA AND VIRGIN BOSSES CREATE BLOCKCHAIN LOYALTY SCHEME

“We have a system that's constantly evolving and getting smarter and more intuitive for our customers as they use it,” explains David Benigson, Signal’s CEO and founder.

“Most businesses above a certain size already have a business intelligence tool that enables them to analyse their internal data in considerable depth.

“Our objective is to provide senior leaders with as much clarity and transparency about what’s happening outside of their organization as they have inside it.”

The company’s headcount has doubled to almost 100 people in a year, and has seen a 300 per cent year-on-year growth in 2017-18.

Signal has said that it will use the latest investment to expand further into the US and improves its service.

 “Signal’s sophisticated  AI engine is changing how people consume news and information and is redefining how businesses and organisations leverage insight as part of their long term strategy,” added Alan Hudson from GMG Ventures, which led the funding round.

“Signal has a focused management team who we believe are going to win in this emerging space. We are delighted to lead this new investment round alongside world-class investors.”

“We're delighted to be significantly increasing our investment and backing Signal's next phase of growth.