An AI-powered social media marketplace has launched a crowdfunding campaign to fuel their disruptive adtech and further their battle in fair and legal visual licensing.

Lobster enables brands, agencies, and creatives to license work directly from users across popular social media platforms and cloud archives.

The London-based company's tech aggregates more than 10 million photos and videos from an international contributor community spanning 144 countries.

McCann London, Leo Burnett Chicago and R/GA New York are among the key agencies and brands in Europe and US that have signed a contract with the company, which was founded in 2013.

Lobster's machine learning based algorithms identify high-quality results and unlock the freedom of use with resolution expansion offered as a tool on the platform.

"We are helping brands be more real in their marketing, and more culturally relevant, by licensing images and videos directly from their authentic consumers," said CEO Olga Egorsheva.

"Alongside brand awareness we are planning to build even more sophisticated AI photography tech - to help protect the authorship, and discover beautiful real-people’s content for every style of a creative campaign."

The company's short-term goals include growing the client base to more than one hundred agencies, opening of new offices in the US and perfecting AI automation techniques.