Liverpool-based company The Webinar Vet forecasts a 50 per cent uplift in content consumption as a result of introducing AI technology.
Founded in 2010, the firm is a leading provider of webinars to those working within the veterinary industry, and the site enables users to complete CPD at a time that fits around their own schedules and commitments.
The company has worked with the part-ERDF funded Activate programme to develop an AI-driven platform with algorithms to put the right webinars in front of the right audience.
“In the age of big data, consumer behaviour is constantly evolving, from how we consume information, to when and why,” said Luke Curtis, financial director at The Webinar Vet.
“Online communities are no different – our users now expect a hyper-personalised approach at all touchpoints.”
Working with Activate delivery partner Liverpool John Moores University (LJMU), The Webinar Vet has now developed an AI platform that speaks to the user and gives actionable insights to help inform the business model.
The company predicts that this new approach will at least double its webinar consumption and therefore increase new memberships and retention.
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Curtis said: “We went through the Activate programme at a crucial stage in our growth plan and the LJMU team has been pivotal in opening us up to new and advanced technologies that will enable us to make accurate recommendations and referrals based on each individual users’ behaviour.
“In doing this, we are improving user experience and we predict that this will increase our webinar consumption by at least 50%, allowing us to compete on an international scale.”
Jonathan Clark, business and technology manager at LCR Activate, added: “We are very pleased to have supported The Webinar Vet in its journey to becoming AI-driven.
“With the technology in place, the company will have greater visibility and analysis of the data it is collecting, which in turn will help it make better-informed business decisions.
“We are expecting big things from The Webinar Vet in the next 12 months, so watch this space.”