Amazon plans to open a new fulfilment centre in Daventry, Northamptonshire in 2017.

The new centre will help meet increasing customer demand and create 300 jobs.

John Tagawa, Amazon's vice president of UK operations, said: "We look forward to welcoming 300 new recruits to the Amazon team with competitive wages and comprehensive benefits starting on day one.

"The new site in Daventry will enable us to continue to expand our product selection, support more third party sellers including small businesses with our fulfilment expertise and meet growing customer demand in the UK."

Amazon’s current fulfilment centres in England are based in Doncaster (2), Hemel Hempstead, Milton Keynes, Peterborough and Rugeley. Another in Coalville, Leicestershire, will open soon.

There are also three centres in Scotland – Dunfermline, Dunstable and Gourock – and one in Swansea Bay in Wales.

Amazon is expecting its busiest Christmas period yet, beginning with a bang with ‘Black Friday’ on November 27th.

Considered the unofficial opening to the Christmas shopping season, Amazon sold 7.4 million items from its .co.uk website on Black Friday 2015.

The firm has pledged to pay its seasonal employees well as it recruits 20,000 members of staff ahead of Christmas.

Amazon, which posted a record profit this year, also said that many seasonal employees go on to win permanent contracts, which comes with benefits such as private medical insurance, pension plan, subsidised meals and employee discounts.

The company has been given the green light to test delivery drones in the UK.