Andy Murray-backed wellbeing platform secures £6m

Posted on June 3, 2020 by Alistair Hardaker

Tictrac's app

Tictrac’s app

Workplace wellbeing and engagement company Tictrac has secured a further £6m in funding, bringing its total investment to date to £13.5m.

Existing investors of Tictrac include world-class tennis champion, Andy Murray and American basketball player, Carmelo Anthony.

The latest investment was led by London-based Puma Private, and will allow the company to expand its Employee Wellbeing (SaaS) platform, in a bid to tackle increasing stress levels and health problems in the workplace.

The London headquartered firm, which has offices in New York and Singapore, plans to further scale its currently thousand-strong clients, and bolster its Enterprise platform, which enables insurance companies and health providers to tailor relevant products and services to them.

Tictrac’s platform uses a combination of personalised content and lifestyle campaigns, programmes, and incentivised challenges with the purpose of “behavioural change to the people who need it most”.

It said it uses behavioural science to identify where more motivation may be required and provides fitness and health content such as yoga, meditation and mindfulness videos.

Founded in 2010, the company has now partnered with healthcare and insurance providers, including Aviva, Allianz and Prudential.

Martin Blinder, CEO and founder of Tictrac, said of the funding: “The funding has allowed us to bring this product to market and move to the next phase of our business.

“The aim at Tictrac is to inspire people to become more accountable for their own health and change the way people look after themselves, for good.”

Rupert West, Managing Director at Puma Private Equity comments: “We have been consistently impressed with Tictrac’s ability to heighten health and wellbeing engagement, which in turn will help alleviate some of the pressures our health services continue to face.

“Through this investment, we are pleased to support Tictrac’s pivotal work in helping the UK achieve these goals and we look forward to aiding the company’s continued growth over the coming years.”

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