Online electricals retailer AO has partnered with Peak, a Manchester-based AI firm.
AO will use Peak’s AI System to generate insight-led data for its mobile business, AO Mobile, to help with segmenting customer data and improving the experience of customers.
David Lawson, MD of AO.com, said: “We’re excited to be partnering with Peak on this exciting new project. Working with Peak will enable us to improve the way that we use our data when serving our mobile customers.
“AO is still relatively new to the mobile sector, after launching AO Mobile at the end of 2018 and we believe by using AI, we will be one step closer to creating a game-changing proposition for all of our customers as part of our One AO strategy.”
Peak CEO and co-founder, Richard Potter, added: “We see this new partnership as an exciting union between two ambitious businesses. AO is a growing retail powerhouse which is taking a high tech, high touch approach to business. Peak, meanwhile, is a tech company that lives and breathes retail through the in-house expertise of our specialist team. We’re excited to be on this AI journey together.”